What is BIMI record?

BIMI record is used by brands to display the company logo in emails to prove it is legitimate. This will show the recipient that the email is from the authentic sender and helps to avoid scams. Also creates a good user experience, and helps the message stand out in the inbox.

Google requirements to display the logo

Your brand logo must be registered as a trademark. You can check if your listing is active here at branddb.

Then it is time to contact Certificate authority (CA) DigiCert or Entrust to get a Verified Mark Certificate (VMC).

Minimum requirements for VMC can be found here at BimiGroup

Once VMC is approved you will get a PEM file, which has to be uploaded to your server.

Note: Your PEM file URL from your host must be used in the Domain Name Servers (DNS) TXT record. 

Google about BIMI record and trademarks

Note: Today, the BIMI standard requires your logo to be a registered trademark to get a VMC. However, the standard is being expanded to include logos that aren’t trademarked.

How to set up a BIMI TXT record?

  • Before you start, make sure you have SPF, DKIM, and DMARC records added and there are no email deliverability issues. 
  • In order to create a DNS record you can use the BIMI generator at the same time you can test the domain (might be you have one already) here at Agari
  • Fill out the form and use the SVG logo file if you have one. When you have a code go to your domain registrar or hosting provider (where your domain is hosted) and add a new *txt record.


Watch a short video walkthrough

YouTube video

Gmail and Yahoo already show me these brand icons every single time, so why not use this yourself in email marketing process? This record is kinda new compared to other “must-haves”, but all major email service providers want to “clean” every inbox as much as possible. Having that said in the future this record may have an even bigger impact on recognizing you as a legit brand, and domain owner.

How to test BIMI record

  • You can send an email as a real-time test and check if the image appears.
  • Also, you can try this BIMI inspector tool to check if everything works properly.

what is bimi record pin

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About Mantas J

Blogger, marketer, coffee lover,- currently now developing several online projects. I know a thing or two about digital marketing :) Follow me on Twitter or YouTube.