BIMI record is used by brands to display company logo in emails to prove it is legitimate. This will show recipient so email is from authentic sender and helps to avoid scam. Also creates good user experience, helps message to stand out in the inbox.
How to set up a BIMI record?
- Before you start, make sure you have SPF, DKIM and DMARC records added and there are no email deliverability issues.
- In order to Create a DNS record you can use BIMI generator at the same time you can test domain (might be you have one already) here https://www.agari.com/insights/tools/bimi/
- Fill out the form and use *svg logo file if you have one. When you have a code go to your domain registar or hosting provider (where your domain is hosted) and add new *txt record.
Watch short video walkthrough
Gmail, Yahoo already shows me these brand icons every single time, so why not to use this yourself in email marketing process? This record is kinda new comparing to others “must have”, but all major email service providers want to “clean” every inbox as much as possible. Having that said in the future this record may have even bigger impact recognising you as a legit brand, domain owner.