ClickFunnels Backpack Review (2023)

What is ClickFunnels Backpack?

ClickFunnels Backpack is an affiliate management system designed and built by ClickFunnels. Essentially, ClickFunnels made it for its users so that they don’t have to look for third parties for their affiliate programs. The Backpack affiliate system allows online entrepreneurs/marketers to accomplish the following: come up with affiliate programs for their businesses, design their commission plans, evaluate their top-performing affiliate associates, incorporate their affiliate programs with their sales funnels, assess commissions, and manage payments. The good news with this particular functionality is that you don’t need to be highly skilled to set it up.

Who is this for?

  • Yes, you’re right there are other platforms and software for launching affiliate programs. However, by using Backpack you get everything “under one roof” in line with your created funnels. 
  • Your affiliates will promote your product or service and will save you loads of capital you could have invested in getting traffic. The ability to leverage others’ traffic is a huge benefit. 
  • Affiliates are interested in commissions and have their own traffic sources ready to rock & roll, while you are interested in leads and traffic in whatever you’re selling. Both get income- everyone is happy…
  • Heck, you can even set up a two-tier affiliate program.
  • One of the benefits for every affiliate to have relationships with you is sticky cookies. This means once a prospect enters an email address, from that time, he or she is assigned to that specific person, who promotes you. The scenario might look like this: someone on a mobile device opts in but can’t make a purchase at a time. Now the next time he/she is at home login with a PC or laptop- the same tracking ID will be added and the affiliate will not lose credit for referring customers.

ClickFunnels Backpack pricing

There are three pricing plans you need to be aware of in this ClickFunnels Backpack review. Before diving further into the pricing plans, it’s important to take note that ClickFunnels offers a 14-day free trial to their customers. This is a good place to start as you get to understand more about the software. Now let’s get deeper into the pricing plans. 

Basic plan

The first one is the Basic plan which goes for $97 per month. With this plan, you will have access to the basic features. However, since this is the basic one, you will only be able to build 20 funnels and have a maximum of 100 pages in your account.

Apart from this limitation, the number of persons who can visit your site in a month is also limited. Only a total of 20,000 people can visit your site in a month. Moreover, the basic plan doesn’t allow you to use advanced features like Backpack or Actionetics. 


Unlike the basic plan, this specific pricing plan doesn’t have limitations. At $297 a month, you’re able to enjoy more features here. ClickFunnels provides you with the following unique features: Actionetics and Backpack. Actionetics allows you to thrive in email marketing while Backpack allows you to set up an effective affiliate management system.

The Actionetics feature makes it possible for you to create email lists and send email broadcasts. Additionally, you’re able to generate email automation to allow you to reach out to your target audience effectively. The Backpack feature, on the other hand, allows you to come up with affiliate programs for your funnels. The good news with this feature is that you’re able to track the clicks and sales that you generate.

You will be able to effectively manage the amount of money you have to pay for your affiliate partners. With these benefits, it’s quite evident that the better option between the two plans is the Platinum. But, if you’re not planning to launch your own affiliate program you can opt for the basic plan and go for the advanced one whenever you want more features like the Backpack.


This is the most expensive ClickFunnels pricing plan, and it is for a reason. It gives customers marketing training, chat, and phone VIP support and can even guide you while setup. As an online brand, acquiring more marketing knowledge and skills goes in line with the much-needed success. With $997, you’re able to get all benefits possible.

Main features of ClickFunnels Backpack

Clickfunnels Backpack dashboard

In this section of the ClickFunnels Backpack review, you will have a deeper look at the main features of Backpack. This will give you an idea of what you’re going to get if you choose to have it as your affiliate program management system. Here are the main features you need to know about:

  • Dashboard

The moment you get into Backpack, this is the feature you’ll interact with first. The affiliate data you’ll need for your program management is found here. In other words, it’s the area that allows you to view the affiliate information you need for your program. The information includes aspects like affiliate performance, payment, and count.

  • Affiliate section

This is the section that reveals the affiliates list in your program. With this feature, you’ll be in a position to know the number of affiliates in your affiliate program. Moreover, for better management of your affiliates, you are able to gather detailed information about them by viewing their overall performances.

  • Commissions area

If you wish to get more information on the commissions that your affiliates are earning, this is the section that will help you do so. You’ll be able to get the following important information: the persons who earned the commission, the amount earned, the products sold, and the due date of the commission.

  • Commission plans

This is the Backpack feature that allows you to make commission plan configurations. In simple terms, this feature allows you to design the percentage of earnings that your affiliates will get for the products and services sold.

  • Payments

This section gives you the payment history of your affiliate program. For example, it provides you with the due dates of affiliate payouts, past payments, and the due dates of future commissions.

  • Affiliate types

This is the section that allows you to categorize your affiliate types. For every affiliate type, there is a particular amount of commission that affiliates in that category receive. For instance, you can have “Standard affiliates” and “Advanced affiliates”. In this case, the advanced affiliates get a higher commission than standard affiliates.

How to use ClickFunnels Backpack

This is a vital section for this ClickFunnels Backpack review since it provides you with the details on how to use the software. Having known what it is, it’s now the turn of knowing how to use it. It’s notable to point out that you don’t need a lot of technical skills for you to set the software program up. You will be able to get going by setting up your commission plan in the following simple steps.

Step 1: Navigate to the Commission Plan area and select the “Add Commission Plan” button.

Step 2: The next step will be to enter the name of the commission plan. This will make it easier for you to locate it in case you have several commission plans. Once you’re through with that process, you will click on the “Create Commission Plan” button. A point to note here is that you can create multiple commission plans particularly if you have several products or you’re running multiple affiliate contests.

Step 3: This is where you add affiliate types. You have the liberty of adding multiple types of affiliates. By creating different affiliate types, you’re able to segment them according to the commission they qualify to earn.

Step 4: Once you’re through with creating the types of affiliates, it’s time to add commission to the types of affiliates you have in your program. You will click on “Add New Tier” and then set up the following: the number of commissions, payment type, and the amount of time before payment.

With the above simple steps, you are now set to begin using ClickFunnels Backpack. 


  • You can’t rebrand the affiliate dashboard (the ClickFunnels logo will be seen for every affiliate)
  • Only one currency supported- USD
  • No way to delete the commission plan from the time it is created
  • Only ClickFunnels pages are supported– if you’re using another platform, there is no way to set up Backpack.

Is Backpack included in ClickFunnels basic plan?

The Backpack is not included in ClickFunnels basic plan. If you have to use the affiliate program management software, you have to upgrade to the Platinum plan or higher.


if you need to take your affiliate business to the next level of sales, you have to upgrade to the $297 per month pricing plan. Here, you will get the opportunity to generate unlimited funnels for the growth and development of your affiliate program. The tools you will get in the plan will enable you to have an advanced Backpack functionality that will greatly boost your launch of the affiliate system.

About Mantas J

Blogger, marketer, coffee lover,- currently now developing several online projects. I know a thing or two about digital marketing :)