Table of Contents:
Best Chrome extensions for SEO
1. Similar web
With Similar web you can estimate website traffic, audience insights also approximately get an idea of which websites referring/ sending traffic and where people go after they visit that specific web. Some people say it is not accurate and I agree. Yet, having even approximate numbers is valuable when analyzing competitors.
2. Ubersuggest by Neil Patel
In 2017 Neil Patel acquired the keyword tool Ubersuggest. Now after 3 years it is completely revamped and is really great to check SEO metrics. You can see domain score, backlinks, organic keywords, top pages by country, top keywords by country. If you want even more data, you can click on any of the graphs/ stats and you will be redirected to the Ubersuggest website where you can get even more data and analytics.
3. Detailed SEO by Glen Allsopp from Gaps and Viperchill blogs
Detailed SEO is a great tool for everyone, who focuses on their own blog inner SEO optimization. Just open any of your blog posts and you will see loads of useful data, this may sometimes help you to see mistakes as well. E.g. several H1 tags, no image alt attributes.
4. Google Lighthouse
If you follow the SEO trends, then probably already know that Google takes attention to how to blog/ website is performing on mobile devices. BTW all who use webmaster tools got notified so “mobile indexing first” is a priority. In other words, Google will see metrics on how your website is performing on mobile devices in the first place and just then will bother to see desktop stats. Google Lighthouse will show all pain points on how to optimize website for speed.
5. Schema Builder & Tester for Structured Data (from official developers)
Schema and rich snippets of structured data still matter- yes Google crawls your website and will see all text and images. However, you may tell search engines what your content focuses on and what are the main content bits matter the most. Once you click on the Schema builder you can see all structured data that is already on your page, then you can go further and add even more data. if needed by using an integrated intuitive builder, which will generate JSON code. Grab that code and add it to your page. It is that easy.
You may also like: How to add rich snippets structured data to WordPress
Short video review
What’s the plan?
A real-world example would be: let’s say you want to rank for a term like “Canon 5d mark iv review”. You have an article/blog post already published.
- First open browser in “incognito mode” to get non personalised search results. See first five links and analyse competitors with Similar web Chrome extension.
- Now open Ubersuggest and look at the authority of the web at this point I would suggest to drill deeper and analyse specific URLs on their website to get even more data about external links pointing to them.
- Next on the competitors page click on Detailed Chrome extension. Check how many words, headlines, images. See H1 headline and description- is it grabbing your attention. Go through all other headlines and read them- watch, what are the main hooks of that article. Now you can compare all this data with your very own blog post: is it better or worse. If there is something important you can create one or several paragraphs to fill in the gaps.
- Open competitors website and run lighthouse report- you can see if the website is for mobile devices. Make report on your own page. You might want to check if all your images optimised (at least you could do).
- Analyse schema markup of your competitors using Schema builder Chrome extension and if there is no such schema type on your page, then generate and add it.