Email Marketing Statistics You Must Know in 2022

Want to know if email marketing is still worth your time? For this reason, I have made a little research just to gather valuable data. There are so many talks about social media and new traffic channels, shares, tweets, likes, talks on Zoom, Clubhouse, TikTok and etc. However, it does not mean email marketing is less valuable. 

Interesting email marketing statistics

How many people use emails

In 2019 worldwide email users 3.9 billion. The number is set to grow to 4.3 billion in 2023- that’s half of the world's population. The statistics clearly show email marketing is a big opportunity and no one should ignore it. (Statista

How many emails are sent daily

In 2020 alone, 306 billions of emails were sent and received every day. Sounds Insane isn’t it? Not only that but these numbers will increase to over 333 billion daily emails in 2022 according to Statista

Comparing data from different years we can tell that email marketing is not dead, in fact it’s just growing. 

Email return on investment (ROI)

For every pound spent on email marketing, you can expect average return of £42 (DMA). 

What is the most popular email service (for consumers)

Gmail takes #1 place for consumers with 43% market share among others. While Yahoo taking #2 and Outlook #3 places. (Techjury) and 75% of gmail users check mail via mobile devices.

What is good email open rate

Average email open rate: 22.02% (GetResponse). However, the first “Welcome” email will always have the highest number and on average should reach 80%. Industry matters as well, everything related to internet marketing has lowest numbers on average only 14.97%.


Personalization impact

Personalised subject lines may lead to up to 50% higher open rate. (data-axle). So good advice for everyone is to include the name of your subscriber in the subject line or add the company name, mentioning the industry they are in (if possible).  

What is a good click through rate (CTR)

This is an important indicator whether or not people find relevant information on the email you send. Industry matters to subscriber behaviour: 

  • Hobbies have the highest click rate, which is 5.01%.
  • Media and publishing emails see the second highest click rate, at 4.62%.
  • Government comes in third, with a 3.99% click rate.
  • The average click rate for all industries we looked at is 2.62%.

How to boost CTR

Videos in your email can boost click through rate (CTR) up to 300%. People love interaction and “behind the scenes” some people are lazy to read these days (not everyone), they would rather watch a video. (Martechadvisor).

How many words should you write on email

You might be curious if long or short form emails are best and how to compare that to global market. The average email length contains 434 words and takes approximately 3.3 minutes to read. (Aweber

Rare send newsletters or automated email campaigns

Automated emails generate 320% more revenue compared to non automated (Campaignmonitor

When subscribers open email (most) 

After your newsletter or automated campaign is sent, most contacts will open email during the first hour. (GetResponse

Why people unsubscribe

The top 3 reasons people choose to unsubscribe from an email list: 

  • Too many emails (59%), 
  • Info no longer relevant (43%),
  • Don’t recognize brand or remember signing up (43%) 


Email vs Social media vs SEO  

A case study found that 4.24% of email marketing traffic will make a purchase compared to 2.49% of search engine traffic and 59% of traffic from social media (The American Genius

What is the best time to send email

  • 10 AM - Morning is the most popular time to send email in general, several sources confirm that it is the best time.  
  • 8 PM - People like to check email before going to bed
  • 2 PM - You might find success sending emails later in the day as people check email during work time, looking for distractions. 
  • 6 AM - this looks kinda paradox, but 50% of you start the day by emailing from bed.


About Mantas J

Blogger, marketer, coffee lover,- currently now developing several online projects.

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