What is GetResponse?
If you are looking for a well-balanced and affordable automated emailing and funnel generation tool, look no more. GetResponse is here to save the day with a well-designed user interface to:
- Quickly automate email marketing campaigns
- Set up conversion funnels
- Enhance landing pages for a better user interaction
You can effectively manage everything and “get the response” from a singular dashboard with the help of GetResponse. You can also review useful insights related to your email marketing campaigns and use this data to modify further and fine-tune your strategies. This is the ultimate package for all your inbound marketing needs for surviving the modern-era business climate.
According to a recent estimate by the company, more than 350,000 businesses and individuals currently utilize the services of this platform. This platform helps businesses reach and entice potential customers, engage with them, and consequently increase revenue and sales without any hassles.
One of the best things about using this platform for your inbound marketing needs is the massive scalability it offers to the users. You can start with the basic plan and later upgrade your plan depending upon your growing needs. You do not have to get stuck with an expensive plan right from the beginning, and this tool grows with your business needs.
There are currently four different price plans and packages for users:
- Basic: Starts at $15 and allows you to engage with 1,000 customers (email marketing, autoresponders, unlimited landing pages, one sales funnel, unlimited lead funnels, Facebook ads, e-commerce products)
- Plus: Starts at $49 and allows you to engage with 1,000 customers (everything in basic and automation builder, webinars, contact scoring & tagging, five sales funnels, five webinar funnels)
- Professional: Starts at $99 and allows you to engage with 1,000 customers (everything in plus and unlimited automation builder, paid webinars, unlimited sales funnels, unlimited webinar funnels, on-demand webinars)
- Max: Flexible pricing (everything in professional and transactional emails, dedicated support, dedicated IP address, Microsoft dynamics integration, deliverability consulting, email campaign consulting)
By the way, you can use GetResponse 30 days completely for free, to make sure it is right for you and cover all your needs.
Even the most basic plan will offer you a wide array of useful features needed to give you a competitive edge over competitors. From automated email campaigns to sales funnels, each feature aims to enhance your user interactions and bring home more sales and revenue. Let’s explore the different features of GetResponse and see what they bring to the table.
Do you want to continuously stay in touch with your customers even when you are away from your workstation? Well, autoresponders can help with that. These are customized newsletters that you can choose to send to your customers regularly. You can customize these newsletters and add images, headings, contact info, portfolios, etc., and automate these to be sent at pre-defined intervals.
This way, you will always stay in touch with your clients, and the regular newsletters will make the clients feel valued and respected. You can choose to send these to clients when certain targets and actions are performed or when certain events happen, such as:
- When a new client signs up for your mailing list
- When you want to send out discounts and promos
- A few weeks after the initial contact to remind them of your services
- Every other week to remind clients to join and engage with your social media accounts
- It’s the birthday of your client
As evident from the name, this feature enables you to automate the various marketing campaigns for your business. Automation is the key to success in the modern business climate, and it makes sense to automate your marketing campaigns so that you never miss out on engaging with your clients. The more you gain exposure, the more clients will come to your doorstep. Marketing automation is the best way to gain maximum exposure while simultaneously eliminating the need for any human labor or error.
Rather than manually sending out emails to your clients, GetResponse allows you to automate emails sent to clients at a pre-defined time of your choice. Moreover, you do not have to know any programming to automate your marketing campaigns. You can use the native and easy-to-use drag-n-drop builder to formulate tailored automation workflows to suit your unique business requirements.
Additionally, this marketing automation also allows you to set pre-defined actions when the users perform a certain action on your emails. For instance, when the user opens your email, clicks on a link, or deletes it, you can choose to be notified of their respective action. Here are the different options to boost your automation experience:
- Tags and scores
- Automation flows
- Abandoned cart emails
- Website visitor tracking
- Product recommendations
If you have decided to opt for the latest version of GetResponse, you will be able to use the custom-built 100 email templates for your marketing campaigns. These are designed to maximize user interactions and journeys and increase the chances of a positive response. However, the older version had hundreds of email templates. Those templates are a thing of the past now, and you will only use the latest templates for yourself.
The company has categorized these templates into different useful sets for ease of accessibility, such as educational, informative, e-commerce, promotion, welcome, etc. You can choose any of these templates, customize it according to your needs, preview and test it on your email address, and schedule it to be sent out to clients at a certain time. These email templates are created after a careful analysis of the market, and only the best components are chosen to create these templates.
Landing Page Builder
How do you beat your competitors in this competitive work climate? The short answer is that you offer useful and actionable options in front of your customers. Rather than redirecting them to an information-filled and complex page, you can offer a well-optimized and unique landing page that encourages them to take the desired action. This is something you can do with GetResponse and create enticing and engaging landing pages for your website.
You can capture data, get more leads, and encourage the users to click on a button with a clean, well-designed, and minimalist landing page. What’s even better is that the company allows you to test the conversion ratios of custom landing pages against traditional landing pages. This helps you see the significant difference between conversions and lead generation, and you will be more inclined to use the former option for your business.
Here are some elements you can enjoy with this state-of-the-art landing builder:
- Facebook Pixel
- Signup forms
- Countdown timer
- Ecommerce tools
A/B Split Testing
You can create amazing newsletters and email templates, but what is the point if these do not generate any traction for your business? Well, that is what A/B split testing is here to solve. With this feature, you can send out your designed newsletters and emails to some of your clients, monitor their responses, and fine-tune your strategy based on the results. This way, you can find out the best possible variant of your newsletters or emails and send that to the rest of the customers.
You can use five different variants at the same time and monitor their results. This offers you optimal control of your marketing strategies, and you can modify these to yield the best results before you send them out.
A conversion funnel, formerly known as an Autofunnel, lets you set up email campaigns, recover abandoned carts, recycle leads, and convert your visitors into customers from one single place (the funnel). You can sell your products more efficiently by creating a conversion funnel that takes the visitors through a well-designed process of becoming a customer.
Here are the different types of funnels you can create with GetResponse:
- Sales funnel
- Lead magnet funnel
- List building funnel
- Webinar funnel
- Ecommerce tools
Webinars can help capture more data and generate more revenue at the same time. You can host webinars for your clients with a single click and generate more leads than before while offering useful information to the clients. The limit of attendees depends upon your chosen plan, and you can maximize the number of attendees by simply upgrading to a more expensive plan.
Here are some important benefits and elements you can enjoy with these feature-packed webinars:
- Screen sharing
- Call-to-action button
- On-demand webinars
- Polls and surveys
Integrations can further enhance the existing functionalities of your GetResponse plan, and this software allows you to integrate the platform with over 140 different tools. You can use these to create funnels, capture data, generate insights, streamline marketing campaigns, and much more. You can also integrate GetResponse with popular e-commerce solutions and CMS options to enhance your selling experience.
Paid ads are always efficient at generating enough traction for your website and bring more audiences to the website. Well, you can integrate Facebook Ads with GetResponse and manage everything from within the platform. You can set up the target audience, budget, timing, ad format, and publish the ad without ever leaving the platform. Moreover, you can also review useful insights about the published ads right from GetResponse.
Reports & Stats
You can review the different KPIs and insights right on your dashboard. These can help you understand the impact of your strategies, and these can also help you fine-tune the strategies to suit your business needs better. The stats and reports are detailed in nature and offer a day-by-day or click-by-click analysis of your campaigns, landing pages, newsletters, etc.
Deliverability generally refers to the success ratio of newsletters and emails that successfully made it to your customer’s inbox. Yes, some emails and newsletters never see the light of the day and “bounce back” for various reasons. This is one of the biggest issues with email marketing tools, as a high number of emails are often marked as spam and returned to the sender. Well, GetResponse is unique and powerful in this arena as well.
According to the company, the current deliverability is at 90% or more. The company has stated, “we are proud to say our overall deliverability rate currently stands at 99%.” This is because the company shares a good reputation with most of the major ISPs in different countries and adheres to a strict policy against SPAM or BULK emails with annoying content. The users can also track the current status of their deliveries right from the email marketing dashboard.
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Interface and Ease of Use
What is the point of using a marketing tool if you cannot comprehend the platform’s most basic functionalities? This is why GetResponse offers an intuitive, easy-to-use, and straightforward user interface at your fingertips. The clean, uncluttered, and noise-free user interface allows the users to quickly familiarize themselves with the different features and quickly adapt to the easiness of the platform.
All the major features are intuitively listed on the right-hand side of the dashboard, and you can access them with a single click. The designer is a drag-n-drop builder, and the marketing automation options are also sequential to take you through the journey. Everything works like an informative guide to take you step-by-step through the entire process.
However, a handful of advanced tools are less user-friendly. They are still amazing and easy to use but will require more attempts than other basic tools. Additionally, the revamped email editor may feel a little clunky at times, but once you get the hang of it, you can get done with it within minutes.
Pros & Cons of GetResponse Compared to Other Competitors
There are other competitors, some even more famous, on the market that offer the same functionalities, if not more. MailChimp, Campaign Monitor, and Aweber are just a few of the world-famous competitors and are used by most businesses. GetResponse offers almost the same set of functionalities but wins when it comes to the pricing factor. Let’s explore some of the other important pros and cons of this comparison.
GetResponse allows you to send your emails and newsletters to multiple customer segments at the same time. The parallel functionality is missing from MailChimp, and it only allows you to access one segment at a time. This reduces the speed, and GetResponse wins in this arena.
When it comes to the user interface, MailChimp wins by a significant margin. MailChimp relies on a modern and minimalist design to offer a neat and clean look. However, GetResponse is a little bit behind as some of the sections of this platform are known to be clunky and filled with too much information.
GetResponse wins against Mailchimp being friendly to affiliate marketers. Every autoresponder cares about their own reputation, so keep in mind: there are limits everywhere.
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Customer support is elemental for every business, and no modern business can survive the hostile work climate without powerful customer support. Therefore, this platform also offers excellent customer support, and well-trained staff members are ready 24/7 to answer your queries and assist you in your marketing quests. Moreover, the company offers a wide spectrum of customer support options, such as:
- Phone Support
- Live Chat
- Email Support
- Online Tutorials
Additionally, GetResponse takes everything a step further and offers customer support in eight languages to cater to a wider set of audiences worldwide. These languages include:
If this isn’t enough, the company also employs enough agents to ensure a minimal wait time for different customers. Unlike other places, you will not have to wait in queue for hours, and you will be connected to a well-trained agent within a few minutes who can answer all your questions without any issues. The email contact system is also efficient, and all of your queries will be addressed within the specified time and without any hindrances.
Should You Use GetResponse for Business?
If you are looking for a cost-effective inbound marketing tool, this is it. GetResponse may not offer the cleanest user interface or the best funnel capabilities, but it is among the best marketing tools in the market right now. It is specifically perfect for small-scale businesses and mid-level businesses looking to expand their horizon and engage more customers with pre-gathered leads. The competitive pricing, the built-in email database, the hundreds of integrations, and the fastest A/B split testing features help GetResponse offers one of the best marketing automation experiences.
Additionally, the feature-packed webinar functionalities, the customizable landing pages, and the engaging email templates can serve the needs of any industry and can help you with your business marketing objectives at a competitive price. You can start with the basic plan and move up the ladder when you want to scale up your marketing campaigns. It is an amazing choice and worth every penny.