Very often bloggers and marketers, who are just starting don’t have a clue what to include in the “message”,- landing pages, sales pages and other content which should persuade visitors to take action. That is why I have decided to break down
Top 5 calls to action strategies
You have to make offer or bonuses to be available for limited time. Add some sort of urgency to take action today. Very effective is to add count down timer, so visitor can see, how much time is left, till offer ends.
E.g. Get 20% discount if you buy today.
Buy 1 get 1 free (offer ends at midnight)
Get it today and I will give you a “bonus”
2. Social proof
If visitor will see other people buying/using product it will instantly trigger them to buy as well or to take other action you wish. Hundreds of people leaving feedback with positive review can’t be wrong at this point. This is successfully implemented by companies like Amazon (and yes a lot of people read these reviews before purchase).
People will buy more from you if they will like, trust and resonate with you and what you are doing. People buy from people and it is ok to show some personality, laugh, smile a little bit. Being too serious may pull people away.
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You have to listen and research your client problems and find out why they would not buy product or service comparing to the market. Following trends and implementing in to pitch is way to go here. Feedback, comments, discussions on forums are important,- you will better know, what to expect, when selling own products, making offers as an affiliate or sales person.
5. Control options
When visitor gets too many options to choose from, he most likely will not buy at all. Rather focus on one offer and upsell later. This problem is very common with eshops.
Just try to imagine what is happening behind the scene: when visitor comes to the eshop, surfing for some time. Adding to the cart one product, which he likes, then adding another product and another,- all this ends up with a shopping cart abandoned action, because overall price way too big to spend in one go. If that’s the problem you are facing right now, you can solve it by using sales funnels. First let potential customer to purchase and add payment information, later on redirect it to upsell. ClickFunnels are the best solution for this.
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These 5 calls to action strategies are the main in my opinion, now it is time to start implementing them in to your business to get more leads and sales at the same time building trust and relationship with your audience.