Email marketing is one of the oldest communication elements between business and customers and business to business. Some people say: “email is dead”, but that’s not true!
It will never be dead and will stay as “core” in marketing of any niche business.
By the way,- did I mentioned you own it? Yes, when people give you own personal email you as a business owner building your asset and these people will stay with you until they wish to be contacted. In my opinion, this is power.
Comparing to other advertising forms no other can beat email marketing, because followers on social media may be lost if the company will close or your account may be banned just because of platform rules or greedy competitors.
The email list is just yours, even if your autoresponder service provider blocks you, contacts may and must be backed up. In this case, when your have email list on your own computer, cloud storage and email autoresponder,- then 3 disasters can not happen in one time.
Email marketing terms every marketer should know list ESP: Email service provider: Gmail, Yahoo, Hotmail and etc. Optin form: Form on a website designed to collect email address. Landing page: Special page designed for one purpose,- to collect email address, also may be named optin page or squeeze page. Single optin: When people
If you send email newsletters and automated campaigns, but look at the stats and want to “cry”, here is a list of issues you might be facing. Look from a different angle at this problem. 5 reasons why your email list does not convert: 1. You don’t sell enough If you are sending emails with
Spam keywords are labeled such for a reason: Buy viagra Payday loan scams Weight loss spam Invitation from stranger to date I am prince from Nigeria and need money to claim my gold back Huge discount on something (unreal) and etc. I could bet you have got at least a couple of these spam emails
So today I will share my experience about what’s happening. Specifically about Google service Gmail, because other service providers (e.g. yahoo) use filters from SpamAssassin, spa house, and others. Google got own system. What’s happening when you write an email and press button send? Google checks the server from which email is send (Mailchimp, Getresponse