Email marketing is one of the oldest communication elements between business and customers and business to business. Some people say: “email is dead”, but that’s not true!
It will never be dead and will stay as “core” in marketing of any niche business.
By the way,- did I mentioned you own it? Yes, when people give you own personal email you as a business owner building your asset and these people will stay with you until they wish to be contacted. In my opinion, this is power.
Comparing to other advertising forms no other can beat email marketing, because followers on social media may be lost if the company will close or your account may be banned just because of platform rules or greedy competitors.
The email list is just yours, even if your autoresponder service provider blocks you, contacts may and must be backed up. In this case, when your have email list on your own computer, cloud storage and email autoresponder,- then 3 disasters can not happen in one time.
How to set up a BIMI record? Before you start, make sure you have SPF, DKIM, and DMARC records added and there are no email deliverability issues. In order to create a DNS record you can use the BIMI generator at the same time you can test the domain (might be you have one already)
Building an email list is lucrative for any marketer. The larger your email list, the more money you will make. The only bit of a problem with the same is how to make visitors submit their email addresses? For many of you, this is the biggest hindrance to building an email list. The answer is
Who sent the first email? The first email was sent in 1971 by computer engineer Raymond Samuel Tomlinson and he’s credited as the person who invented email. In 2021 it will be 50 years! Source Who sent the first email campaign? In 1978, Gary Thuerk of Digital Equipment Corporation (DEC) sent out the first mass
But is it right for you? If you are promoting a product or service online, or even operating an online store, then email marketing is something that you should definitely start looking into. Not only can email marketing help you increase your sales, but it can help you connect with your customer base in a
Email marketing is a must in today’s online business world. Find out how to start. Why and how every person or company should use it.
How to create good headlines Headlines are everywhere: Blog posts Landing pages Email marketing– subject lines Social media That’s why it is very important to create attention-grabbing text. Just think about your own behavior and it will make sense. Imagine browsing the news portal,- what is the first text, which you notice and decide if
Top 5 calls to action strategies 1. Scarcity You have to make offers or bonuses to be available for a limited time. Add some sort of urgency to take action today. Very effective is to add count down timer, so visitors can see, how much time is left, till the offer ends. E.g. Get a
3 email types you can send to your subscribers: 1. Story based emails Used to build relationships with your email list, where you tell the story, of your own, of others, or even combine current world trends and events. Then wrap everything up with the product you are promoting. Links pointing to your own content
Email marketing terms every marketer should know list ESP: Email service provider: Gmail, Yahoo, Hotmail and etc. Optin form: Form on a website designed to collect email address. Landing page: Special page designed for one purpose,- to collect email address, also may be named optin page or squeeze page. Single optin: When people
If you send email newsletters and automated campaigns, but look at the stats and want to “cry”, here is a list of issues you might be facing. Look from a different angle at this problem. 5 reasons why your email list does not convert: 1. You don’t sell enough If you are sending emails with